What Can I Sell on Amazon as a New Seller?

As a new seller on Amazon, you have various options for what you can sell. Amazon offers different selling plans, including Individual and Professional plans, which cater to different seller needs and requirements. Here’s a list of items you can typically sell on Amazon as a new seller. Please note that for more information on product gating/ungating read my blog article on the subject of ungating:

1. Retail Products: You can sell new, branded, and unopened products in categories like electronics, clothing, home and kitchen, toys, health and beauty, and more.
2. Used Items: Amazon allows the sale of used items in various conditions, such as “Like New,” “Very Good,” “Good,” and “Acceptable.” You can sell used books, electronics, collectibles, and other pre-owned products.
3. Private Label Products: If you’re interested in creating your own brand, you can source generic products from manufacturers, add your branding, and sell them under your brand name. This is known as private labeling.
4. Handmade Items: Amazon Handmade is a marketplace for artisans and crafters to sell handmade, custom, and unique products, including jewelry, clothing, art, and home decor.
5. Vintage and Collectibles: If you have vintage or collectible items that meet Amazon’s guidelines, you can sell them in the Collectibles & Fine Art category.
6. Wholesale Products: If you have access to wholesale suppliers or distributors, you can purchase products in bulk and resell them on Amazon. You may need a Professional selling plan for this.
7. Dropshipping: While Amazon doesn’t officially support dropshipping, some sellers use this model by partnering with suppliers and listing products that are shipped directly from the supplier to the customer. Be cautious, as dropshipping on Amazon can be complex and may have limitations.
8. Books: You can sell new or used books, including textbooks, fiction, non-fiction, and rare editions, through Amazon’s Books category.
9. Toys and Games: Selling toys, board games, and collectible card games is a popular category, especially during the holiday season.
10. Electronics Accessories: Items like phone cases, screen protectors, chargers, and headphones are in demand and can be profitable for new sellers.
11. Health and Personal Care Products: You can sell items like vitamins, supplements, skincare products, and personal care items.
12. Home and Kitchen Products: This category includes items like kitchen gadgets, small appliances, bedding, and home decor.
13. Sports and Outdoors Equipment: Sell sporting goods, fitness equipment, outdoor gear, and related accessories.
14. Pet Supplies: You can sell pet food, toys, grooming products, and pet accessories in this category.
15. Groceries and Gourmet Food: Offer non-perishable grocery items, specialty foods, and gourmet products.

Before listing any products on Amazon, it’s essential to thoroughly research the category and understand Amazon’s seller policies, fees, and performance expectations. Additionally, consider your sourcing strategy, pricing strategy, and marketing efforts to effectively compete in the marketplace and build a successful business as a new seller on Amazon.